Owners, Zach and Michelle Gonzalez started exploring Bluebird Running Co. in 2018 after relocating from El Paso, Texas. They were searching for a way to combine their love of running with a business opportunity. 

 

At the time, a physical retail space wasn’t available in their budget so they began with a trailer attached to their vehicle, eventually, their store location became a reality.

 

Located in heart of Downtown Las Cruces, Bluebird Running Company has now had its recent location for almost three months. Located upstairs, within the Friends of the Organ Mountain Desert Peaks, at 300 North Main Street, Bluebird sells running apparel, running shoes, as well as health, wellness and nutrition products. 

 

With the reintroduction of events downtown Zach and Michelle Gonzalez are seeing growth and getting to better know the community. 

 

“It’s really brought some traffic into the business for us to be able to see and meet new people–that might not have otherwise been down here [Bluebird Running Company] because of those events,” said Michelle Gonzalez.

 

 

Zach and Michelle Gonzalez aren’t just selling running accessories, they are actively looking for ways to contribute back to the Las Cruces community. They are seizing their new place in Las Cruces and hoping to give back to trails, public lands, the running community and partnering with local, non-profit initiatives. They would like to give a special thanks to DLCP for their partnership, resources and support for small businesses in the downtown area of the three crosses. 

For mor information visit https://www.runbluebirdrun.com/ and follow DLCP for more Downtown Business Spotlights.