Building Downtown

The mission of the Downtown Las Cruces Partnership is to create a signature business destination that celebrates our region’s rich cultural heritage, local arts, and culture and contributes to a thriving, sustainable and economically vibrant downtown.

We use the Mainstreet 4-point Approach

DLCP follows the Main Street Approach which is centered around transformation Strategies and building a thriving downtown.

Improving Downtown’s environment with murals, pocket parks, and facade improvements.

1. Design & Placemaking

DLCP ensures that all organizational resources (partners, funding, volunteers, etc.) are mobilized to effectively implement our community’s transformative vision and all legal obligations are met.

2. Organization

DLCP harnesses local economic opportunity and creates a supportive business environment for small business owners, entrepreneurs, and innovators.

3. Economic Vitality

DLCP promotes our vibrant community through media, networking, advertisements, & DLCP partnered events.

4. Promotion


DLCP is a coalition of downtown stakeholders that work in a collaboration with the City of Las Cruces and the State of New Mexico to create and support a climate for the emerging businesses and an environment that stimulates future business development.

Recent News

Upcoming Events

COVID-19 Announcement

Due to the current crisis that we’re all enduring and to continue to practice social distancing, these events are subject to change or cancelation. It is our wish that you stay safe during this time and that we all do our part to stop the spread.