About DLCP

Downtown Las Cruces Partnership is the beating heart of community vitality in Las Cruces, New Mexico. As a non-profit organization, we are dedicated to fostering economic growth, preserving the rich cultural heritage, and enhancing the overall quality of life in our downtown area. Through strategic partnerships with local businesses, government entities, and community stakeholders, we work tirelessly to promote downtown as a vibrant destination for residents and visitors alike. From supporting small businesses to organizing exciting events and initiatives, our mission is to create a dynamic urban center where people can live, work, and play. Join us in shaping the future of Downtown Las Cruces.

A brick collage of several photos from the Downtown Las Cruces area
“When you think about New Mexico…
Santa Fe has the plaza, Albuquerque has Nob Hill.
Las Cruces has downtown”