The mission of the Downtown Las Cruces Partnership is to create a signature business destination that celebrates our region’s rich cultural heritage, local arts, and culture and contributes to a thriving, sustainable and economically vibrant downtown.

Downtown Las Cruces will become an economically vibrant, culturally diverse and walkable downtown. As the premier example of a Main Street program, it will celebrate and promote our rich border heritage through an array of cultural festivals and create an environment conducive to a vibrant downtown environment that stimulates future business development and quality residential living.

Downtown Las Cruces Partnership will be the driving force to revitalize Main Street through partnerships with local businesses, enhancing building storefronts and encouraging the development of underutilized residential and commercial space. Enhancing economic development in the downtown will restore the vitality of old Main Street and preserve the timeless qualities that define the character of our community. We will create an environment where people from all walks of life can experience the wealth of opportunities available to eat, work, shop, and play while enjoying the social, and artistic vibrancy and the small-town charm of downtown.