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As an accredited Main Street America organization, Downtown Las Cruces Partnership utilizes the Four-Point Approach in our downtown revitalization efforts. One of these points is Promotion. Promotion means just that; promote! We want all of Las Cruces to come visit all of the great businesses downtown and to see all the great things happening. One way we promote downtown is to hold annual events on the plaza or on Main Street which bring our Las Cruces Community together.
As a Main Street America™ Accredited program, DLCP is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by Main Street America.
The City of Las Cruces has a well-established public-private partnership with DLCP. The partnership combines our respective strengths to support the growth of a safe, vibrant, diverse, and walkable downtown community. We seek to invigorate residential and business redevelopment through good planning and responsible, targeted investments. Our continuing collaboration is essential to promote downtown Las Cruces as a premier destination in the region.
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