Hello From The DLCP Director, Susan Greenwald-Cabello

Hey there, Downtown Las Cruces community!

I’m thrilled to be stepping into my new role as the Executive Director of Downtown Las Cruces Partnership (DLCP). My name is Susan Greenwald Cabello, and I couldn’t be more excited to dive into this vibrant community and help take our downtown to new heights.

Susan Cabello Executive Director DLCP Headshot

DLCP is all about supporting our local businesses, both emerging and established. One of the things I’m most passionate about is our customizable one-on-one technical assistance program. We understand that every business is unique, with its own set of challenges and goals. That’s why we’re here to provide tailored support and guidance to help businesses thrive.

Whether you’re a brand-new startup looking to navigate the ins and outs of downtown business ownership or an established shop looking to take things to the next level, we’ve got your back. From helping with marketing strategies to navigating permits and regulations, our team is here to offer personalized assistance every step of the way.

At DLCP, we believe in the power of community. We’re not just here to help businesses succeed—we’re here to foster a vibrant and inclusive downtown that brings people together. From community events to beautification projects, we’re constantly working to create a downtown that everyone can be proud of.

I’m so grateful for the opportunity to serve as the Executive Director of DLCP, and I can’t wait to work alongside all of you to make downtown Las Cruces the best it can be. If you ever have any questions or ideas, don’t hesitate to reach out—I’m always here to chat!

Here’s to a bright future for downtown Las Cruces!

Warm regards, Susan Greenwald Cabello Executive Director, Downtown Las Cruces Partnership