As an accredited Main Street America organization, Downtown Las Cruces Partnership utilizes the Four-Point Approach in our downtown revitalization efforts. One of these points is Promotion. Promotion means just that; promote! We want all of Las Cruces to come visit all of the great businesses downtown and to see all the great things happening. One way we promote downtown is to hold annual events on the plaza or on Main Street which bring our Las Cruces Community together.