Fall in Love with Downtown

Love is in the air, and it rings especially true for downtown Las Cruces! No matter what stage of life or relationship status you have this Valentine’s Day, downtown is here to help you express love to your partner, friends, and yourself!

About DLCP

New Mexico MainStreet is a program of the state’s Economic Development Department and a coordinating program of Main Street America™

Since 1985, New Mexico MainStreet has been a powerful force for the revitalization of communities across the state. Combining historic preservation with asset-based economic development, New Mexico MainStreet works with local affiliates and partners to re-build resilient Main Streets as the foundation for healthy communities.

A brick collage of several photos from the Downtown Las Cruces area
Building Downtown
The mission of the Downtown Las Cruces Partnership is to create a signature business destination that celebrates our region's rich cultural heritage, local arts, and culture and contributes to a thriving, sustainable, and economically thriving downtown.
Las Cruces' Arts and Cultural District helps provide a vibrant and appealing environment and position the community as a cultural tourist destination.
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Stay Connected

“When you think about New Mexico…
Santa Fe has the plaza, Albuquerque has Nob Hill.
Las Cruces has downtown”